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Research papers

Hynopsis-derived techniques in market research

The authors present a new technique for conducting motivational research - known as "Relaxation Technique" (R.T.) - the theoretic assumptions of which are based on research into hypnosis and the states of consciousness it induces. After specifying...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Pranco Barbero, Graziella Messina
June 15, 1984
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Citation

Barbero and Messina (1984a, June 15). Hynopsis-derived techniques in market research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/hynopsis-derived-techniques-in-market-research